## Higher Certificate in Art and Design

Code: 121378 • NQF 5 • 120 credits (≈ 1200 hours)

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##### Modules

- Communication in Arts and Design – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Contextual Studies in Arts and Design – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Digital Design Practices – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Graphic Design Practices – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Individual Project – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Professional Development – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Software in Art and Design – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

- Techniques and Processes in Art and Design – 15 credits(≈ 150 hours)Code: ELO 1Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.

##### Learning Outcomes (29)

Linked to modules: 29 of 29
- 1.10 Illustrate knowledge of fonts and font families, types, history, and software

- 1.1 Explain how symbols, illustration, advertising, and typography developed.

- 1.2 Identify and compare the study of different important periods that launched new eras.

- 1.3 Describe and evaluate the seven brand communication disciplines, how technology has changed design and advertising and possible developments in the future of design technology.

- 1.4 Describe the roles, responsibilities, and functions in a creative studio.

- 1.5 Describe the components of a creative brief and show knowledge of their order, definitions, and functions.

- 1.6 Illustrate knowledge of the components of the media and their functions and uses.

- 1.7 Explore and discuss the colour systems, sizes, formats, and paper types used in art direction and graphic design.

- 1.8 Assess the various types of printing and the pre-production requirements.

- 1.9 Describe the various formats and sizes of print media.

- 2.1 Employ a wide range of drawing techniques to produce observational drawings, create images and express concepts.

- 2.2 Use a variety of media to represent 2- and 3-dimensional design concepts such as painting, pen, ink, digital techniques, and Marquette.

- 2.3 Use different types of visualization methods such as graphs, diagrams models, and collages to communicate information visually

- 3.1 Adhere to the milestones/deadlines in a project's lifespan such as briefing, research, ideation, presentation, feedback, and final presentation.

- 3.2 Show steady and regular progress in the completion of design solutions.

- 3.3 Apply appropriate use of resources such as teaching material, recommended references, the library, and expert advice

- 4.1 Apply knowledge and skills in computer operation and maintenance for use in graphic design.

- 4.2 Illustrate understanding and knowledge of Mac operating systems and associated software, freeware, stock vector and photographic and font libraries.

- 4.3 Apply competence in an efficient system of file naming, storage and archiving.

- 4.4 Create various or different file formats.

- 4.5 Illustrate aptitude in the fundamentals of digital design and production methods and systems using the relevant design software packages.

- 4.6 Digitally design and produce ideas and designs

- 5.1 Apply knowledge and understanding of typography in advertising.

- 5.2 Apply knowledge and use of various illustrative techniques, in rendering advertising ideas.

- 5.3 Use the principles of layout design to create visual concepts which engage an audience.

- 5.4 Render ideas as advertising for different media using the principles of different disciplines.

- 5.5 Use concepts, visual, communication and rendering skills to present advertising ideas and finished executions.

- 5.6 Create advertising campaigns.

- nan

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