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Higher Certificate in Art and Design

Code: 121378 • NQF 5 • 120 credits (≈ 1200 hours)

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Programme: Higher Certificate in Art and Design
Programmes & Pricing
Modules
  • Communication in Arts and Design – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Contextual Studies in Arts and Design – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Digital Design Practices – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Graphic Design Practices – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Individual Project – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Professional Development – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Software in Art and Design – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
  • Techniques and Processes in Art and Design – 15 credits(≈ 150 hours)
    Code: ELO 1
    Demonstrate theoretical knowledge of the history of art direction and graphic design, the various theories of the brand communication industry, its disciplines and associated media and production theory.
Learning Outcomes (29)
Linked to modules: 29 of 29
  • 1.10 Illustrate knowledge of fonts and font families, types, history, and software
  • 1.1 Explain how symbols, illustration, advertising, and typography developed.
  • 1.2 Identify and compare the study of different important periods that launched new eras.
  • 1.3 Describe and evaluate the seven brand communication disciplines, how technology has changed design and advertising and possible developments in the future of design technology.
  • 1.4 Describe the roles, responsibilities, and functions in a creative studio.
  • 1.5 Describe the components of a creative brief and show knowledge of their order, definitions, and functions.
  • 1.6 Illustrate knowledge of the components of the media and their functions and uses.
  • 1.7 Explore and discuss the colour systems, sizes, formats, and paper types used in art direction and graphic design.
  • 1.8 Assess the various types of printing and the pre-production requirements.
  • 1.9 Describe the various formats and sizes of print media.
  • 2.1 Employ a wide range of drawing techniques to produce observational drawings, create images and express concepts.
  • 2.2 Use a variety of media to represent 2- and 3-dimensional design concepts such as painting, pen, ink, digital techniques, and Marquette.
  • 2.3 Use different types of visualization methods such as graphs, diagrams models, and collages to communicate information visually
  • 3.1 Adhere to the milestones/deadlines in a project's lifespan such as briefing, research, ideation, presentation, feedback, and final presentation.
  • 3.2 Show steady and regular progress in the completion of design solutions.
  • 3.3 Apply appropriate use of resources such as teaching material, recommended references, the library, and expert advice
  • 4.1 Apply knowledge and skills in computer operation and maintenance for use in graphic design.
  • 4.2 Illustrate understanding and knowledge of Mac operating systems and associated software, freeware, stock vector and photographic and font libraries.
  • 4.3 Apply competence in an efficient system of file naming, storage and archiving.
  • 4.4 Create various or different file formats.
  • 4.5 Illustrate aptitude in the fundamentals of digital design and production methods and systems using the relevant design software packages.
  • 4.6 Digitally design and produce ideas and designs
  • 5.1 Apply knowledge and understanding of typography in advertising.
  • 5.2 Apply knowledge and use of various illustrative techniques, in rendering advertising ideas.
  • 5.3 Use the principles of layout design to create visual concepts which engage an audience.
  • 5.4 Render ideas as advertising for different media using the principles of different disciplines.
  • 5.5 Use concepts, visual, communication and rendering skills to present advertising ideas and finished executions.
  • 5.6 Create advertising campaigns.
  • nan
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