Bachelor of Commerce in Tourism Management

Code: 120726 • NQF 7 • 360 credits (≈ 3600 hours)

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About this programme

This qualification equips learners with knowledge and practical skills for management roles in the tourism industry. It includes theoretical and practical components, culminating in an internship. Modules cover business management, tourism development, marketing, law, public relations, and financial accounting. Graduates are prepared for employment or further study in tourism management.

Modules
  • Business Management – 40 credits(≈ 400 hours)
    Code: ELO 5
    Apply business management principles including entrepreneurship and strategic planning.
  • Ethics & Professional Conduct – 40 credits(≈ 400 hours)
    Code: ELO 7
    Understand financial accounting principles and ethical decision-making.
  • Marketing for Tourism – 40 credits(≈ 400 hours)
    Code: ELO 3
    Apply marketing principles and strategies in tourism contexts.
  • nan – 40 credits(≈ 400 hours)
    Code: nan
    nan
  • Public Relations and Communication – 40 credits(≈ 400 hours)
    Code: ELO 6
    Understand public relations strategies and business communication.
  • Research & Applied Learning – 40 credits(≈ 400 hours)
    Code: ELO 8
    Apply academic knowledge in real-world tourism contexts and conduct research.
  • Sustainability & Impact Analysis – 40 credits(≈ 400 hours)
    Code: ELO 2
    Understand tourism origins, demand, planning methodologies, and development strategies.
  • Tourism Theory & Planning – 40 credits(≈ 400 hours)
    Code: ELO 1
    Understand tourism origins, demand, planning methodologies, and development strategies.
  • Travel Practice & Operations – 40 credits(≈ 400 hours)
    Code: ELO 4
    Understand travel operations, itinerary planning, and guest services.
Learning Outcomes (9)
Linked to modules: 9 of 9
  • 1.1. Apply tourism demand indicators and planning methodologies to a development project.
  • 1.2. Analyse environmental and social impacts of tourism development and propose mitigation strategies.
  • 1.3. Create a marketing plan including product, pricing, distribution, and promotion strategies.
  • 1.4. Plan itineraries and manage travel operations including ticketing and guest relations.
  • 1.5. Demonstrate strategic planning and leadership in tourism business contexts.
  • 1.6. Develop PR campaigns and communication strategies effectively in tourism settings.
  • 1.7. Prepare financial statements and evaluate ethical issues in tourism operations.
  • 1.8. Complete an internship and research project demonstrating applied tourism management skills.
  • nan
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