Bachelor of Arts in Graphic Design

Code: 120747 • NQF 7 • 360 credits (≈ 3600 hours)

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Programme: Bachelor of Business Administration
Programmes & Pricing
About this programme

The purpose of the Bachelor of Arts in Graphic Design is to provide learners with an opportunity to gain valuable and specialised design, technical and software knowledge, skills, and practical experience in the field of Graphic Design.

Modules
  • Advanced Print Design Studio – 45 credits(≈ 450 hours)
    Code: ELO 1
    Research, conceptualise, analyse and produce creative and conceptual design solutions to complex design problems, within a traditional print-based context.
  • Critical Visual Communication for Print Media – 45 credits(≈ 450 hours)
    Code: ELO 2
    Communicate design messages critically, using a variety of visual communication methodologies and predominantly print technologies.
  • Design Discourse and Critical Representation – 45 credits(≈ 450 hours)
    Code: ELO 5
    Articulate and represent ideas and arguments, which reflect an understanding of graphic design practices within design discourse.
  • Design Research and Argumentation – 45 credits(≈ 450 hours)
    Code: ELO 6
    Conduct and evaluate research to create logical design arguments.
  • Industry-Level Digital Design Systems – 45 credits(≈ 450 hours)
    Code: ELO 4
    Operate graphic design related to computer hardware and software at an industry level.
  • nan – 45 credits(≈ 450 hours)
    Communicate design messages critically, using a variety of visual communication methodologies and predominantly print technologies.
  • Professional Print Portfolio and Design Philosophy – 45 credits(≈ 450 hours)
    Code: ELO 3
    Create and present a professional print-based design portfolio which critically reflects a personal design philosophy and a socially responsible engagement
  • Research, conceptualise, analyse and produce creative and conceptual design solutions to complex design problems, within a traditional print-based context. – 45 credits(≈ 450 hours)
    Code: nan
    nan
Learning Outcomes (29)
Linked to modules: 29 of 29
  • 1.1Critically engage with and justify the application of design principles and design elements as they pertain to Graphic design practice...
  • 1.2 Critically analyse and integrate precedent into practical graphic design practice, as reflected through an applied design process through concept work, visual diary, critical rationale, etc.
  • 1.3 Synthesise conceptual and practical application of content-specific design, linking the big idea to meet the demands of the client and target audience.
  • 2.1 Produce designs which reflect creative manipulation of two-dimensional print-based and three-dimensional packaging design principles and elements.
  • 2.2 Refine observational and interpretation skills in illustration, using a variety of media and/or technologies.
  • 2.3 Demonstrate a practical understanding of the difference between readability and legibility in a variety of graphic design applications, such as typographic application in refining the communicative value of posters, logos and print advertisements.
  • 3.1 Identify, modify and challenge existing graphic design terminology and methodology, through appropriate documentation and application associated with an understanding of established graphic design conventions in image creation and print reproduction.
  • 3.2 Critique the conceptual and creative abilities and reflect these through a visual diary and/or concept book.
  • 3.3 Identify, make judgements on, and demonstrate an awareness of socially responsible and sustainable design.
  • 3.4 Critique and justify experimentation with established print technologies and media, such as specialized inks and papers, to communicate a desired message.
  • 3.5 Justify and apply appropriate print techniques and print media to communicate relevant subject matter and a developed personal style.
  • 3.6 Demonstrate a professional attitude towards, and engage critically with, presented print-based design output.
  • 3.7 Organise, document and apply resource management strategies such as time management, teamwork, contact with lecturers, use of library facilities and computers developed throughout the year.
  • 3.8 Locate own design practice within the Graphic design profession and other creative production industries and reflect on its implications on personal development.
  • 4.1 Critically craft and manipulate design output, such as packaging and typographic execution, according to professional-level expectations with special attention to detail in final presentations, including spelling, image quality, grammar, and finish.
  • 4.2 Demonstrate practical competence in design applications relevant to the chosen design industry, including Photoshop, Illustrator and InDesign.
  • 4.3 Research and apply existing print-based technologies which reflect an understanding of professional design practice (theories and application of print production).
  • 5.1 Demonstrate an understanding of advanced visual culture theory as it applies to Marxian media studies, feminist and post-colonial discourses, as well as post-humanist theories in relation to design and visual culture.
  • 5.2 Demonstrate an internalisation of theory in their design practice.
  • 6.1 Source, analyse and implement research data to inform a critical argument.
  • 6.2 Situate an argument within various discourses addressing design and visual culture
  • 6.3 Structure and communicate knowledge clearly and logically in writing, following the prescribed referencing style format.
  • Critically craft and manipulate design output, such as packaging and typographic execution, according to professional-level expectations with special attention to detail in final presentations, including spelling, image quality, grammar, and finish.
  • Critically engage with and justify the application of design principles and design elements as they pertain to Graphic design practice.
  • Demonstrate an understanding of advanced visual culture theory as it applies to Marxian media studies, feminist and post-colonial discourses, as well as post-humanist theories in relation to design and visual culture.
  • Identify, modify and challenge existing graphic design terminology and methodology, through appropriate documentation and application associated with an understanding of established graphic design conventions in image creation and print reproduction.
  • nan
  • Produce designs which reflect creative manipulation of two-dimensional print-based and three-dimensional packaging design principles and elements.
  • Source, analyse and implement research data to inform a critical argument.
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