# Product Manager

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##### About this job

Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.

###### Also known as

No alternative labels listed.      Related qualifications    Bachelor of Business Administration (120744)   [View programme](https://rplonline.co.za/programme/41/)     Bachelor of Business Administration (122318)   [View programme](https://rplonline.co.za/programme/39/)     Bachelor of Commerce in Law (120724)   [View programme](https://rplonline.co.za/programme/56/)     Bachelor of Commerce in Marketing Management (120727)   [View programme](https://rplonline.co.za/programme/82/)     Higher Certificate:Office Administration (23619)   [View programme](https://rplonline.co.za/programme/47/)      Want personalised recommendations? [Log in](https://rplonline.co.za/login/?next=/career-job/9f508305-80ce-4111-8722-f2c9b4a44890/) or [sign up](https://rplonline.co.za/signup/) to see matched and missing skills and programmes tailored to you.