# Market Research Analyst

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##### About this job

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

###### Also known as

No alternative labels listed.      Related qualifications    Bachelor of Arts in Graphic Design (120747)   [View programme](https://rplonline.co.za/programme/40/)     Bachelor of Business Administration (120744)   [View programme](https://rplonline.co.za/programme/41/)     Bachelor of Business Administration (122318)   [View programme](https://rplonline.co.za/programme/39/)     Bachelor of Commerce in Marketing Management (120727)   [View programme](https://rplonline.co.za/programme/82/)     Higher Certificate:Office Administration (23619)   [View programme](https://rplonline.co.za/programme/47/)      Want personalised recommendations? [Log in](https://rplonline.co.za/login/?next=/career-job/66fb9704-0d56-4673-8e69-7823816b73e1/) or [sign up](https://rplonline.co.za/signup/) to see matched and missing skills and programmes tailored to you.